Samsung, for the 10th year in a row, is the winner in cell phone customer loyalty, according to the 2011 Brand Keys Customer Loyalty Engagement Index.

I had to look up how Brand Keys works, but basically they interview a sample of people (using online survey sites), a sample of around 100-150 people, and take their info from that small sample.

Good for Samsung, but I wonder just how true this is. Anyway, read the presser below.

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SAMSUNG MOBILE HONORED AS #1 IN CUSTOMER LOYALTY FOR TENTH CONSECUTIVE YEAR IN THE MOBILE PHONE CATEGORY The No.1 U.S. Provider of Mobile Phones Celebrates a Decade of Customer Loyalty Leadership DALLAS – February 15, 2011 – Samsung Telecommunications America, LLC (Samsung Mobile), the number one mobile provider in the U.S. 1 began 2011 as the winner in cell phone customer loyalty for the tenth year in a row. According to the 2011 Brand Keys Customer Loyalty Engagement Index SM, Samsung is one of only 8 brands in any category to retain the lead in customer loyalty for an entire decade, and the only handset provider to be awarded the honor for ten consecutive years. The national survey identifies brands that are best able to engage consumers by meeting or exceeding expectations, thus, creating loyal customers. In the cell phone category, consumer preferences were based on wireless phone design and performance. “Samsung is honored once again to retain the Brand Keys customer loyalty distinction for yet another year, a clear sign of our commitment to not only creating innovative products, but to also continuously surpassing customer expectations,” said Dale Sohn, president for Samsung Mobile. “We know that a brand is only as strong as the people who support it, and securing many more decades of brand loyalty leadership is a task Samsung takes very seriously. We look forward to many more years of successfully and diligently meeting our customers’ needs as we continue to grow in the mobile marketplace.” Brand Keys is the only research consultancy in the world that specializes in customer loyalty, providing brand-equity measures that accurately predict future consumer behavior. Findings from the index rank brands based on those that consumers felt best met or exceeded their expectations and were most likely to demonstrate the highest levels of consumer loyalty and profitability over the next 12 to 18 months. The Brand Keys Customer Loyalty Engagement Index examines customers’ relationships with 528 brands in 79 categories to paint a detailed picture of the category drivers that engage customers, foster loyalty and drive real profits. “In a category where expectations regarding technology travel at the speed of the consumer, it’s a real tribute that the Samsung brand has again managed to better meet customer expectations,” noted Robert Passikoff, Brand Keys Founder and President. “Being able to do it for 10 consecutive years seems to be a pretty good indicator of ‘delight.’ Satisfaction has never been more cost-of-entry; delight is the new differentiator, and we offer our congratulations to Samsung.” For more information about the 2011 Brand Keys Customer Loyalty Awards, please visitwww.brandkeys.com/awards. About Samsung Telecommunications America, LLCSamsung Telecommunications America, LLC, a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets and telecommunications products throughout North America. For more information, please visitwww.samsungwireless.com. About Samsung ElectronicsSamsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2008 consolidated sales of US$96 billion. Employing approximately 164,600 people in 179 offices across 61 countries, the company is recognized as one of the fastest growing global brands. Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com. About Brand KeysBrand Keys is the global leader in brand equity, loyalty and engagement research. It provides Global 500 clients with predictive category and brand metrics in both B2C and B2B environments in 35+ countries. Brand Keys methodology is based on clinical psychology providing in-depth insights into both the rational, and, more importantly, the emotional factors that strongly bond consumers to brands.

1Number one mobile phone provider in the U.S. claim for Samsung Mobile based upon reported shipment data, according to Strategy Analytics Q3 2010 U.S. Market Share Handset Shipments Reports.
SAMSUNG MOBILE HONORED AS #1 IN CUSTOMER LOYALTY FOR TENTH CONSECUTIVE YEAR IN THE MOBILE PHONE CATEGORY

The No.1 U.S. Provider of Mobile Phones Celebrates a Decade of Customer Loyalty Leadership

DALLAS – February 15, 2011 – Samsung Telecommunications America, LLC (Samsung Mobile), the number one mobile provider in the U.S. 1 began 2011 as the winner in cell phone customer loyalty for the tenth year in a row.

According to the 2011 Brand Keys Customer Loyalty Engagement Index SM, Samsung is one of only 8 brands in any category to retain the lead in customer loyalty for an entire decade, and the only handset provider to be awarded the honor for ten consecutive years. The national survey identifies brands that are best able to engage consumers by meeting or exceeding expectations, thus, creating loyal customers. In the cell phone category, consumer preferences were based on wireless phone design and performance.

“Samsung is honored once again to retain the Brand Keys customer loyalty distinction for yet another year, a clear sign of our commitment to not only creating innovative products, but to also continuously surpassing customer expectations,” said Dale Sohn, president for Samsung Mobile. “We know that a brand is only as strong as the people who support it, and securing many more decades of brand loyalty leadership is a task Samsung takes very seriously. We look forward to many more years of successfully and diligently meeting our customers’ needs as we continue to grow in the mobile marketplace.”

Brand Keys is the only research consultancy in the world that specializes in customer loyalty, providing brand-equity measures that accurately predict future consumer behavior. Findings from the index rank brands based on those that consumers felt best met or exceeded their expectations and were most likely to demonstrate the highest levels of consumer loyalty and profitability over the next 12 to 18 months. The Brand Keys Customer Loyalty Engagement Index examines customers’ relationships with 528 brands in 79 categories to paint a detailed picture of the category drivers that engage customers, foster loyalty and drive real profits.

“In a category where expectations regarding technology travel at the speed of the consumer, it’s a real tribute that the Samsung brand has again managed to better meet customer expectations,” noted Robert Passikoff, Brand Keys Founder and President. “Being able to do it for 10 consecutive years seems to be a pretty good indicator of ‘delight.’ Satisfaction has never been more cost-of-entry; delight is the new differentiator, and we offer our congratulations to Samsung.”

For more information about the 2011 Brand Keys Customer Loyalty Awards, please visitwww.brandkeys.com/awards.

About Samsung Telecommunications America, LLC
Samsung Telecommunications America, LLC, a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets and telecommunications products throughout North America. For more information, please visitwww.samsungwireless.com.

About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2008 consolidated sales of US$96 billion. Employing approximately 164,600 people in 179 offices across 61 countries, the company is recognized as one of the fastest growing global brands. Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

About Brand Keys
Brand Keys is the global leader in brand equity, loyalty and engagement research. It provides Global 500 clients with predictive category and brand metrics in both B2C and B2B environments in 35+ countries. Brand Keys methodology is based on clinical psychology providing in-depth insights into both the rational, and, more importantly, the emotional factors that strongly bond consumers to brands.

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